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COMPETITORS & CITATIONS

All of your rivals, scored the same way you are.

All of your rivals, scored the same way you are.

Searchpanel scores every tracked competitor on the same 0–100 scale as your own products, records the answers you share with them, and captures the sources each answer cites, so you can see who is being recommended in your place and what that recommendation rests on.

Searchpanel scores every tracked competitor on the same 0–100 scale as your own products, records the answers you share with them, and captures the sources each answer cites, so you can see who is being recommended in your place and what that recommendation rests on.

Audit your products free

Audit your products free

Audit your products free

Audit your products free

Scored across the answer engines your buyers actually use

Scored across the answer engines your buyers actually use

[ WHAT WE TRACK ]

The complete picture of your category.

The complete picture of your category.

Competitor scores, share of voice, head-to-head position, cited sources, and rival listings, all measured against the same prompt set as your own products.

Competitor scores, share of voice, head-to-head position, cited sources, and rival listings, all measured against the same prompt set as your own products.

Share of voice

Your share of the answers in your tracked prompt set, measured against every rival you track.

Competitor scores

Every tracked rival scored on the same 0–100 scale as your own products, on the same engines.

Ahead or behind

A per-product comparison against the rivals named in the same answers, and by how much.

Cited sources

The domains each answer cites, and whether you or a rival appears on them.

Rival listings

Competitor product pages tracked as an input, so a change on their side shows up on yours.

See who is being recommended instead of you.

Run a free audit and get your share of voice, the rivals named ahead of you, and the sources their answers were built on.

Audit your products free

Audit your products free

Share of voice

Your share of the answers in your tracked prompt set, measured against every rival you track.

Ahead or behind

A per-product comparison against the rivals named in the same answers, and by how much.

Rival listings

Competitor product pages tracked as an input, so a change on their side shows up on yours.

Competitor scores

Every tracked rival scored on the same 0–100 scale as your own products, on the same engines.

Cited sources

The domains each answer cites, and whether you or a rival appears on them.

See who is being recommended instead of you.

Run a free audit and get your share of voice, the rivals named ahead of you, and the sources their answers were built on.

Audit your products free

Audit your products free

[ HOW YOU LOSE, AND TO WHOM ]

Tools to help you see who wins and what their answers are built on.

Tools to help you see who wins and what their answers are built on.

Rivals are scored on your prompt set, compared product by product, and traced back to the sources each answer cited, so a competitor result is something you can open rather than a number you have to accept.

Rivals are scored on your prompt set, compared product by product, and traced back to the sources each answer cited, so a competitor result is something you can open rather than a number you have to accept.

SHARE OF VOICE

See how much of the category you actually own.

Share of voice is counted across your tracked prompt set rather than estimated from search volume, so it reflects the answers your buyers really see and moves when those answers move.

  • Counted across every tracked prompt
  • Split by engine
  • Compared with every tracked rival

HEAD TO HEAD

See which products sit behind a rival, and by how much.

Each of your SKUs is compared with the rivals named in the same answers, so you can see exactly where you are being displaced, by whom, and how wide the gap is.

  • Ahead or behind, per product
  • The rival named in each answer
  • A running count of who outranks you

CITATIONS

See the sources an answer is built on.

Every captured answer records the domains it cited, so you can see which pages the engines rely on in your category, how often each one is used, and whether a rival appears there while you do not.

  • Domains cited, per answer
  • Your presence versus theirs
  • Ranked by how often cited

2,847

buyer prompts tracked per brand, scored every day

5×

average lift in AI visibility within the first ninety days

+32%

higher conversion on sessions that arrive from an AI recommendation

2,847

buyer prompts tracked per brand, scored every day

5×

average lift in AI visibility within the first ninety days

+32%

higher conversion on sessions that arrive from an AI recommendation

2,847

buyer prompts tracked per brand, scored every day

5×

average lift in AI visibility within the first ninety days

+32%

higher conversion on sessions that arrive from an AI recommendation

How Elcove became the #1 serum ChatGPT recommends.

Elcove ranked well on Google but was invisible in AI answers, a rival was named for every “gentle vitamin C” prompt. SearchPanel scored all 312 SKUs, surfaced the title and A+ gaps on their hero serum, and queued the fixes.

Six weeks later, that serum was the first product named across ChatGPT and Rufus and the wins rolled out across the catalogue.

Dana Lewis

VP Growth · Elcove

Hero SKU visibility

31 → 79

▲ 48

Share of voice

9% → 38%

Revenue from AI search

3.1× in 90 days

How Elcove became the #1 serum ChatGPT recommends.

Elcove ranked well on Google but was invisible in AI answers, a rival was named for every “gentle vitamin C” prompt. SearchPanel scored all 312 SKUs, surfaced the title and A+ gaps on their hero serum, and queued the fixes.

Six weeks later, that serum was the first product named across ChatGPT and Rufus and the wins rolled out across the catalogue.

Dana Lewis

VP Growth · Elcove

Hero SKU visibility

31 → 79

▲ 48

Share of voice

9% → 38%

Revenue from AI search

3.1× in 90 days

How Elcove became the #1 serum ChatGPT recommends.

Elcove ranked well on Google but was invisible in AI answers, a rival was named for every “gentle vitamin C” prompt. SearchPanel scored all 312 SKUs, surfaced the title and A+ gaps on their hero serum, and queued the fixes.

Six weeks later, that serum was the first product named across ChatGPT and Rufus and the wins rolled out across the catalogue.

Dana Lewis

VP Growth · Elcove

Hero SKU visibility

31 → 79

▲ 48

Share of voice

9% → 38%

Revenue from AI search

3.1× in 90 days

FAQS

Frequently asked questions

Frequently asked questions

Still deciding? Run the free audit and see your own numbers before you talk to anyone.

Still deciding? Run the free audit and see your own numbers before you talk to anyone.

What counts as a competitor?

Any brand you add to the tracked set, plus the rivals already being named alongside your products in captured answers. You decide which of those to keep tracking.

Are competitors scored the same way as my products?
How is share of voice calculated?
Can I compare competitors on a single product?
Where do cited sources come from?
Do you track competitor listings?
How is this different from competitor tracking in an SEO tool?

Your competitors are already being recommended

Your competitors are already being recommended

Find out which of your products AI names, which it ignores, and what it would take to change that.

Find out which of your products AI names, which it ignores, and what it would take to change that.

Start free trial

Start free trial

Start free trial

Start free trial

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